‘Power. In the words of Women’ was a campaign that launched in 2017 and highlighted the work and words of 8 diverse women who utilize their voices to affect real and long-lasting change. Using the hashtag #RealPower, the campaign spread like wildfire and was praised by media sources like Forbes and Vogue (to name a few). The campaign did more than showcase 8 unforgettable females – it encouraged everyday women to use their voice, tap into their own power, and take command of their lives – a trend that never goes out of style.
As a Graphic Designer, my main task was to communicate that message consistently across various banner advertisements and digital platforms. This involved a lot of conceptual thinking when it came to the layout. My biggest priority was making sure the overall purpose of the campaign – empowering women – was bold and took center stage.
Learn more about the campaign here https://theimpression.com/eileen-fisher-power-in-the-words-of-women-campaign/
Senior Graphic Designer/Project Manager
At the United Nations Development Program, the Sustainable Development Goals are a first in human history—a global compact to create a future where nobody is left behind.
I was responsible for partnering closely with UNDP agency team members to design and deliver unified visual narratives that lived across a variety of global media channels and internal mandates, including Annual Reports, Funding Windows, Funding Compendium and Accelerator Labs. Played a vital role in the launch of social media campaigns that featured designs and animations surrounding women’s rights, global warming, and solar energy development.
Sr. Graphic Designer
CaaStle is a fully managed service that allows retailers to offers clothing as as monthly rental service to their consumers.
I was responsible for spearheading the re-brand for NY&Co’s rental platform, ideating and executing a new identity system that spanned across email marketing, social media content, landing pages, and direct mailers. Led the concept, design, and production of digital assets and animations (emails, social posts, banners, and site pages) for clients like Ann Taylor, Rebecca Taylor, Express,Vince, NY&Co and American Eagle.
Sr. Art Director
I was appointed as the exclusive Freelance Art Director dedicated to the Y&R PR team. My responsible included designing and art directing original assets for the launch of Pfizer’s EU (European Union) social campaign, targeting women and focusing on breast cancer awareness and education.
Jr. Art Director
PFIZER “GET OLD”
The Get Old campaign for Pfizer shows how people today may live longer than past generations. Those extra years may come with questions: How will we stay healthy? Get Old is a program that takes a closer look at how science and technology are coming together to help people live longer and better than ever before.
As a Jr. Art Director I was responsible for designing web banners, assisting with research, securing strategically selected images, and presented findings to the client for Pfizer’s GetOld.com online initiative. Additionally, I was in charge of hiring and managing casting agents, photo-producers and prop stylists for Pfizer’s GetOld.com OOH shoot.
Neutrogena tasked us with designing social posts that would increase visibility and brand recognition across their social platforms.
I was responsible for strategically hand picking images, creating eye catching photo composites, while maintaining brand identity for a variety of social posts for Facebook and Twitter.
Sr. Graphic Designer
I was hired as a freelance Graphic Designer to cover for an Art Director on vacation to assist with designing the Aveeno print and pos pieces, as well as banners and animation frames at Velocity.
I designed templates for Royal Canin's landing page on WAG.com, and event pages for Pet Smart and Pet Co stores. Along with landing pages, I also designed banners and social media posts. All assets designed for Royal Canin had to maintian the brands look and feel across the board, but due to sizing issues, the Instagram post typography layout had to be redesigned to work along side the canine images.
Graphic Designer // Retoucher
Rimmel London challenged the MRY design team to enhance their Instagram feed in order to keep up with current beauty trends and to gain a larger following.
The client wanted to take their Alexander McQueen / Vivienne Westwood look and make it a little bit more Dior. I was responsible for art directing, retouching and color correcting raw images for Rimmel's Instagram posts shot in-house by James Chang.
This project was initially given as a graduate assignment at SVA. The assignment required us to look at the Choking Posters from a different perspective, and make people notice an unnoticeable item.
While brainstorming the idea, I noticed that some of the positions required to save lives, resembled that of a wrestler. To make it more interesting, I decided to customize the themes of the posters to reflect those of our favorite restaurants.
A few years later, I was contacted by Bloomberg News with a request to contribute my designs to a story they where writing about the redesign of the Chocking Poster. Please find the article here:
Characters Illustrated By Ellen Wagner: http://elleniscreative.com
and Jon Rosado: www.jonrosado.com
As the Graphic Designer, I responsible for strategizing and designing social posts for Cover Girl’s Instagram page, along with designing circle badges for an upcoming digital promotion on Covergirl.com
Sr. Art Director
Streamlined the customer experience and design of Elizabeth Arden Red Door Salon’s scheduling portal, collaborating with the CMO and UX Director to create a more cohesive journey for visiting customers to the website. Hand picked photography, typography, and layout for website and mobile, as well as colors to mimic brand identity.
One of the biggest factors to consider when working on this project was showcasing strong, happy women who were in control (instead of being looked at as vulnerable victims of hair loss).
To convey this overarching idea and bring it to life, I partnered with the Director of UX and ACD to strategize on imagery sourcing and selection, website layout, retouching, color correcting, and managing best practices.
Art Director // Designer
I was responsible for partnering up with ACD on copy and ECD to concept and art direct a successful pitch for Glenmark pharmaceutical. The pitch included print, digital, OOH, social and HCP materials.
Sr. Graphic Designer // UX
I worked in-house at Bed Bath and Beyond for 2 months as an experience designer. My role consisted of collaborating closely with and reporting to UX and UI directors, as well as CD. My responsibilities included populating wireframes with representative and final imagery and designs for [presentations? new launches/redesigns?], as well as UX updates. Additionally, I contributed to image retouching, color correction, and edits.
I was brought on as a freelance retoucher/designer to retouch, color correct and design over 500 images of cufflinks for their Winter jewelry online sale.
As part of its "Uncarrier" rebranding, MRY is helping T-Mobile transition into a cohesive strategy designed to drive audience to their brand, and save money through their no contract slogan. I am responsible for creatively hand picking images, photo composing and designing a variety of social posts for Facebook and Twitter.
The Facebook page can be found here: www.facebook.com/TMobile/?fref=ts
MRY was tasked with redesigning the Tylenol.com website to elevate style and information design.
I was responsible for selecting images, retouching, designing and resizing for the headache focused pages.
Please feel free to visit the site at http://www.tylenol.com/
Sr. Art Director
Approximately 350,000 people living with Parkinson’s experience OFF periods, or the re-emergence of Parkinson’s symptoms. Every person with Parkinson’s has a unique story. Every story matters. We have gathered expressions and stories showcasing the many ways that people with Parkinson’s experience OFF periods, and how they impact their lives. The Many Faces of OFF is sponsored by Michael J. Fox and Acorda Therapeutics.
I was tasked with designing social posts focusing on each individual's struggles and success stories utilizing illustrations and some of the patients own artwork.
Collaborated with ECD on identified an opportunity to be one of the first brands to use the “Lean In” Getty collection in a way that was truly relevant and social as part of the Visa Small Business Facebook page.
Partnered with a team of Creative Directors on rapidly searching over 500 AP NFL images per day based on very strict legal guidelines from NFL, while editing, cropping, and staying on brief for daily Facebook and Twitter posts.
The creative team at Rain was tasked with a huge challenge—transform the Campbell's Kitchen social media presence into something worth talking about. We honed our voice and sense of humor as we went, and found the visual sweet spot. Paired with bold, colorful, and playful work, our campaign tuned into the millennial mindset and created a unique space for the brand in a crowded category. I was responsible for designing the social posts across all platforms. From selecting and cropping images, to copy overlay.
Sr. Graphic Designer
Full Beauty Brand is an online marketplace offering a curated collection of the finest brands and thousands of products – the premier fashion and lifestyle destination for women sizes 12+. I am tasked with conceptualizing and designing eye-popping emails and stylish landing pages.
The objective of this project was to bring awareness to the brand's unique selling point of engaging consumers through a blank canvas called The Munny Doll. This 360 campaign stimulated the consumers' curiosity to interact with the brand both on the street and online.
ECD/Instructor: Kash Sree
My responsibilities included, but where not limited to designing email blasts, social banners and posts, journal pages, infographics and brochures. The main focus was to stay on brand, while creating eye catching designs to driving traffic to their site that shares information with healthcare professionals who are on the front line of patient care worldwide.
Animator // Art Director
I always loved to create motion. To orchestrate an emotional voyeuristic entry into a strangers story. Unfortunately in the past, the technology made it harder and more tedious to translate what was in my head onto the screen. But with todays' technology, it is getting easier to actually focus on creating content then on operating the software. The only thing you need is your own imagination, a good idea and a commitment.
While freelancing at a small digital shop called Terri and Sandi, I was tasked with composing GIF's out of the most iconic Disney movies for various social media platforms.
This is a compilation video of my favorite GIF's conveying the message of surprise.